Tehelka.com has hiked its advertisement rates after receiving more than 20 million hits following its expose of corruption in arms deals. The ad rates had been hiked to Rs 500 for every thousand impressions. The earlier rates were in the range of Rs 250-350 per thousand impressions.
The requests for banner advertisements from dotcoms and to some extent from corporates has increased after the newsbreak. Two advertisement agencies, Intercept and Mediaturf, had been mandated to carry out negotiations.
Tehelka.com has registered a twenty-fold increase in page use after the expose, though, after the first flush of enthusiasm among users, the page use has stabilised at 10 million.
Tehelka.com is a part of Buffalo Networks, which is registered in Delhi. Apart from the news website, the company has television, corporate design and software divisions. Buffalo Networks is largely a family-held concern of the two promoters — Tarun Tejpal and Aniruddh Bahal.
First Global Securities holds 14.5 per cent in the company which it had picked during the first round of funding. The remaining 86 per cent is privately held.