Top Story

e4m_logo.png

Home >> Advertising >> Article

Tehelka.com commanding a 75%-100% premium on Banner ads

16-March-2001
Font Size   16
Share
Tehelka.com commanding a 75%-100% premium on Banner ads

Cashing in on the ongoing rush to access the site, Tehelka.com is now commanding a 75 – 100 per cent premium on its standard advertising rates for banners on its webpages. The website, which is believed to have been offering ad placement at a price of around Rs 250-300 for 1,000 impressions earlier, is now demanding around Rs 500 for 1000 impression.

After breaking the scam news on Tuesday, the website got 20 million hits and seven million page views in the first eight hours itself. With only two web servers on hand, Tehelka.com had to deploy five more servers from Verio and other US farms, with in 24 hours of the scam breaking, in order to cope with the rush of visitors to the site.

The banner space for advertisements on websites are sold through ad-server agencies, which mediate between the website and advertisers. The agencies upload the advertisements on their own server and provide connections to the serveral websites for display as per the deals. Some of the major current advertisers on Tehelka.com include ICICI, Command, Makemytrip.com.

Tags

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.