Cashing in on the ongoing rush to access the site, Tehelka.com is now commanding a 75 – 100 per cent premium on its standard advertising rates for banners on its webpages. The website, which is believed to have been offering ad placement at a price of around Rs 250-300 for 1,000 impressions earlier, is now demanding around Rs 500 for 1000 impression.
After breaking the scam news on Tuesday, the website got 20 million hits and seven million page views in the first eight hours itself. With only two web servers on hand, Tehelka.com had to deploy five more servers from Verio and other US farms, with in 24 hours of the scam breaking, in order to cope with the rush of visitors to the site.
The banner space for advertisements on websites are sold through ad-server agencies, which mediate between the website and advertisers. The agencies upload the advertisements on their own server and provide connections to the serveral websites for display as per the deals. Some of the major current advertisers on Tehelka.com include ICICI, Command, Makemytrip.com.