Team Pumpkin, a Mumbai-based digital and social media agency, will be handling the social space for Jashn, a leading retailer in traditional wear. The agency will also look into communications for the retail brand.
“Jashn represents the modern women. We want people to develop bonds with the brand. Their age group is dynamic, so we have decided to make these platforms interactive and interesting. There are some great campaigns in the pipeline -- one is around Women’s Day. Being associated with Jashn is a great opportunity for us,” says Swati Nathani, Co-Founder,www.teampumpkin.com.
Rahuul Jashnani, Managing Director at Jashn, says, “Jashn is for that new age Indian woman. The brand has always experimented with its creation, while maintaining a strong connection with the Indian tradition. We want every woman to feel like she is a part of the brand. This will require a lot of effort in terms of constantly being in touch with people both online and offline. That is why we decided to bring Team Pumpkin into the picture. They are a team of young people with fresh ideas. I am sure they will help us win over our customers.”
With over 75 stores across the country and stores in Dubai and Abu Dhabi, Jashn is now reaching out to tier-II cities.