Allied Domecq Spirits and Wine (India) plans to promote its Teacher’s Achievement Awards in various cities across the country. Incorporated in 1994 as a subsidiary of Allied Domecq PLC, the second largest spirit and wine manufacturer in the world, Allied India flagship Teachers Scotch whisky enjoys a 35 per cent marketshare.
Keeping the last year’s spirit up, Allied Domecq is planning to fan out across some select cities in the country hosting the much-acclaimed Teacher's Achievement Awards. Organised in Mumbai, last year, the awards ceremony claimed to have honoured men and women who personified quality and achievement in life. “In order to carry forward the spirit of achievement and saluting the indomitable human spirit, we organise the Teacher’s High-nights,” said Neeraj Kumar, General Manager, Marketing, Allied Domecq India.
Calling the award an endeavour to showcase the spirit of achievement, Kumar said that the group has already hosted such events in Kolkata, Hyderabad and Pune. And, acclaimed stage and film artist Boman Irani, together with celebrated cricket broadcaster Harsha Bhogle, were the anchors for the evenings.
Targeting connoisseurs in different cities, spanning across corporate, business and social circles, the Teacher's High-nights promise to be an alluring and interesting mix of talk-tales, saluting the spirit of achievement.
Referring to the success of Teachers Scotch Whisky, Kumar said: “We plan to move up from the present 40% growth rate of Teacher’s to 50% by the end of 2004.”