Top Story

e4m_logo.png

Home >> Advertising >> Article

Teach For India unveils new TVC by SamaajScope

13-August-2015
Font Size   16
Share
Teach For India unveils new TVC by SamaajScope

Teach For India, a non-profit organisation working to achieve educational equity in India, is set to launch its latest television commercial celebrating the idea of an excellent education for all children today.

You can watch the TVC here:



The film, produced and directed by SamaajScope, narrates the story of two children from fundamentally different backgrounds who nonetheless converse on both academic as well as contemporary topics as equals – with Shruti Belitkar, a Teach For India student from Sant Vinoba Bhave School Pune, playing the part.

Speaking about the new TVC, Shaheen Mistri, CEO – Teach For India said, “We believe every child has the potential to shine, regardless of their economic background, as seen in this film. We just need to give them the opportunity and the right education. We need passionate, driven, committed people to join the Fellowship to bridge the gap of educational inequity.”

The TVC will make its debut on Star Television Network along with a host of other digital platforms. Sharing their thoughts on the approach behind the film, Samyak Chakraborty and Shaza Morani, Co-Founders, SamaajScope commented, “Teach for India's mandate of creating positive and progressive communication for their next Fellow intake resonated with our core ideology. At SamaajScope we are re-inventing the way citizens, corporates, NGOs as well as the government engage with social causes. This project is an important step towards that goal.”

Credits:
Client: Teach For India
Agency: SamaajScope
Producer:  Shaza Morani
Director: Varun Lalwani

Tags

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve