Teach For India, a non-profit organisation working to achieve educational equity in India, is set to launch its latest television commercial celebrating the idea of an excellent education for all children today.
You can watch the TVC here:
The film, produced and directed by SamaajScope, narrates the story of two children from fundamentally different backgrounds who nonetheless converse on both academic as well as contemporary topics as equals – with Shruti Belitkar, a Teach For India student from Sant Vinoba Bhave School Pune, playing the part.
Speaking about the new TVC, Shaheen Mistri, CEO – Teach For India said, “We believe every child has the potential to shine, regardless of their economic background, as seen in this film. We just need to give them the opportunity and the right education. We need passionate, driven, committed people to join the Fellowship to bridge the gap of educational inequity.”
The TVC will make its debut on Star Television Network along with a host of other digital platforms. Sharing their thoughts on the approach behind the film, Samyak Chakraborty and Shaza Morani, Co-Founders, SamaajScope commented, “Teach for India's mandate of creating positive and progressive communication for their next Fellow intake resonated with our core ideology. At SamaajScope we are re-inventing the way citizens, corporates, NGOs as well as the government engage with social causes. This project is an important step towards that goal.”
Client: Teach For India
Producer: Shaza Morani
Director: Varun Lalwani
Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body
The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways
The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status
Our typical marketing budget is usually 10 per cent of the topline spend
The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’
The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions