The Delhi Metro Rail Corporation has awarded TDI Media Services, an outdoors agency, the advertising rights of twelve metro stations on the Shahdara-Rithala and Delhi University-Kashmere Gate stretches.
The stations that TDI will cover are Kanhiya Nagar , Keshav Puram , Wazirpur, Kohat Enclave, Pitampura, Rohini-East, Rohini-West, Rithala, Delhi University, Vidhan Sabha, Civil Lines and Kashmiri Gate. The display units are in place and the same are being aggressively marketed. The display charges per month will vary from Rs.15000/- per unit right to Rs.4.5 lakh depending on the station, the media vehicle, it's location and size, said Gautam Chadha, Country Head, TDI Media Services.
TDI is working its way to give the stations an international and contemporary look through backlit, wall, beam and pillar mounted displays, product display stands, pole kiosks, hoardings and overhead signages at various points across the station terminus starting from platforms, ticket counters, staircases, public concourse, to the entry and exit points as well.
Commenting on the target group, Chadha said, "There will be no typical segmentation in terms of the audience profile, it will cater to both the classes as well as the masses."
As a part of the strategy in building awareness and popularising this new media in Delhi, TDI has spared no effort in developing various display packages comprising a mix of vehicles and stations keeping in mind the different requirements of diverse product categories, brands. Innovative options like live product displays have also been worked out.