Winners of the Maddys 2013 were announced on March 30. Organised by the Advertising Club of Madras, the awards this year saw TCC (The Communications Central), RK Swamy and Stark Communications emerge as the key winners.
RK Swamy was adjudged Agency of the Year. The agency bagged a total of 14 metals for work done for its clients Snickers, Eta - Vestar, Moods Dots Concom, Modes Lubes, Pedigree and TAFE.
TCC took home the maximum number of metals at 20 for the work done for its clients Naturals, Y Yoga Studio, Vijay Shanthi Builders, SRM University, and Star Rocks Pub, among others. The agency bagged one Gold, five Silver and 14 Bronze metals.
Stark bagged 13 metals, which included one Gold, two Silver and 10 Bronze metals.
Congratulating the winners, Karthic Moorthy, President, Ad Club Madras said, “The competition was keenly contested. This time we saw an increase in the number of entries. The awards were not dominated by one or two agencies. Unlike other awards, here we had various new agencies competing and walking away with a couple of bronzes and silvers.”
“This time, new and fresh blood was seen doing pretty well. At Maddys, we have always been giving equal chance to every agency. We are planning to take this to the next level and hope to make Maddys much bigger than what it is in the coming year,” Moorthy added.
P Subramaniam, Past-President, Ad Club Madras added here, “The quality of art has been outstanding this year across agencies and categories. There was a lot of good work, which is the reason why one could see lots of agencies winning more number of Bronze metals. Next year, we are planning to have nearly 10 judges and want to push the quality of work from this part of the country to go up. We are happy to see fresh energy and enthusiasm amongst the younger lot.”
This year, a total of 328 entries from 48 organisations were received across 33 categories. A three-member jury panel comprising Pavan Padaki, Director - Insights and Creative, Brand-Comm; Ramakrishna Desiraju, CEO, Cartwheel Creative Consultancy; and KV Sridhar, National Creative Director, Leo Burnett judged the entries.