TBWA Worldwide has recently announced changes at its senior level with key promotions. Commenting on reshuffle, Jean-Marie Dru, CEO, TBWA Worldwide, said, “These promotions put in place a very solid management organisation for the future of TBWA and give us the opportunity to recognise individuals who have played key roles in TBWA’s success in the past few years.”
Tom Carroll, currently Vice-Chairman, has been promoted as President, TBWA Worldwide. In his new role, Carroll will retain his global client responsibilities and will also work closely with Dru and Jonathan Ramsden, Chief Financial Officer, on the worldwide management of the network.
Following this change, Robert LePlae’s responsibilities as President - North America will expand to include all operations in the region that had previously reported to Carroll.
Keith Smith, currently Regional President for Asia/Pacific, has been promoted as President, International. In his new role, Smith will oversee the network’s Europe, Asia Pacific and Africa / Middle East operations. Smith will continue to be based in Hong Kong.
Jeremy Pagden, President and CEO of Tequila\Worldwide, is now President-Marketing Services. He will be responsible for specialised companies such as Integer, Tequila and Agency.com.
Speaking about the promotions, Lee Clow, Chairman and Chief Creative Officer, said, “Jean-Marie has identified the strongest and most passionate group of leaders around the world. I believe, under their leadership, TBWA is perfectly positioned to continue to build upon the outstanding success we’ve had as a network.”
TBWA Worldwide creates disruptive ideas for global clients, including Absolut, Adidas, Apple, Beiersdorf, Henkel, Masterfoods, McDonald’s, Michelin, Nissan, Samsonite and Sony PlayStation. According to The Gunn Report, 2005, TBWA is the most-awarded agency network in the world and is one of the fastest growing Top 10 global agency networks.