TBWA Worldwide has been named 2004 Global Agency of the Year by Advertising Age magazine. The winner is judged in four categories; net growth, agency management, creative quality and marketing effectiveness.
Speaking on the achievement, Jean-Marie Dru, President and CEO, TBWA Worldwide, said, "This recognition is always nice and to be honored is an important milestone in the life of the network. It’s also a terrific affirmation of the success we have achieved over the last several years, and proves that we’re founded on 237 centers of excellence, not just a handful." He also, said, "This distinction was one of our goals five years ago and could not have been accomplished without the hard work of each of our 8,300 employees throughout the world."
On its selection of TBWA Worldwide, Advertising Age noted, "No more second-best status for this 2004 Global Agency Network of the Year, as TBWA claimed growth of more than 10% last year, the highest of any network, including $900 million in new business. Along with that growth came creative kudos, original thinking and growing maturity as a global network."
K. George John, Chairman and Managing Director, TBWA\India, said, "It is immensely satisfying and comes at a time when India, too, is doing very well. Some of the significant business wins last year have been Panasonic, Pedigree, Allianz Bajaj, Zandu, Twinings, JK White Cement, JVC and Schwarzkopf. Overall, the agency won 14 accounts from 21 pitches it made in 2004."
During the year, TBWA Worldwide offices were named Agency of the Year, 30 times in 13 countries. Honours include ADWEEK magazine naming TBWA\Chiat\Day as its US Agency of the Year. Media magazine named TBWA\Asia Pacific as the regional Agency of the Year and Singapore as the Office of the Year. Other countries that received multiple Agency of the Year accolades include Australia, Finland, France, Germany, the Netherlands, Philippines, Poland, Singapore, Slovenia, South Africa, United Kingdom, and Venezuela.
Lee Clow, Chairman and Chief Creative Officer, said, "Our network is built of unique offices around the world with a passion for ideas. Disruption is challenging both our people and our clients to create unique and conspicuous brands. It’s working, we’re getting better every year. Thanks for noticing."
The network’s creativity was equally recognized as the most awarded at Cannes Lions International Advertising Festival, at The One Show, AdFest and Art Director’s Club 2004. Additionally, Creativity magazine named TBWA the most awarded network in the world.