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TBWA revamp: Vineet Bajpai made CEO of the Group; new leadership team announced

15-March-2014
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TBWA revamp: Vineet Bajpai made CEO of the Group; new leadership team announced

TBWA today announced major management changes in its group of agencies across India.

Vineet Bajpai, currently CEO, Magnon\TBWA, will assume the role of CEO for the entire TBWA\India Group with immediate effect. Bajpai’s new responsibilities will encompass TBWA\India, Magnon\TBWA, Magnon E-Graphics, a digital outsourcing agency that serves clients across five continents, as well as The Integer Group, the network’s retail and shopper marketing arm, across the Indian Sub-continent.

At the same time, TBWA\India Group has established a new management board, which reflects the roles that key individuals have played in the agency’s growth over the past year. Nirmalya Sen has been appointed President of Advertising for the TBWA\India Group; Parixit Bhattacharya’s role as Chief Creative Officer will encompass the total creative product for the Group, including Magnon\TBWA; Nitin Naresh is appointed as Managing Director of the domestic digital agency, Magnon\TBWA; Vivek Merani is appointed Managing Director of Magnon E-Graphics, the international digital outsourcing agency; Ketan Desai is appointed Managing Director of The Integer Group India; and Manosh Mukherjee has been made Chief Financial Officer and Chief Operating Officer.

In order to more closely align the India Group with TBWA\Worldwide, Philip Brett, TBWA’s President of South and Southeast Asia, is named Chairman of TBWA\India Group.

“We are now very focused on driving our integrated offering in India forward and accelerating its growth,” said Keith Smith, President – International of TBWA\Worldwide. “We’re delighted that Vineet will be leading this offering. Over the past year, since we acquired the Magnon Group, Magnon\TBWA has become a global digital offering, delivering world-class, innovative solutions for our clients,” he added.

Smith noted that the management restructure in India is in line with TBWA’s structures in major markets around the world, where the leadership team’s responsibilities cover a range of different communication disciplines.

Bajpai founded and led Magnon for 14 years before and after its acquisition by TBWA at the end of 2012 and has spent the last 15 months working closely with the network’s agencies in Mumbai, Delhi, Los Angeles, New York, Singapore and Dubai.

Commenting on his new appointment, Bajpai said, “I am very proud to be taking on this additional responsibility for the TBWA Group in India. My focus will be on providing the structure to help the group deliver the best, integrated offering of any agency group in India. We are extremely lucky to have such a skilled, professional and successful team in place, along with global network support, to make this happen.” 

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