EsselWorld, India's first and largest amusement park, has awarded its creative duties to TBWA India. The Rs 2.5 crore account, was won by TBWA in a multi-agency pitch which started about a month ago involving Brandcepts, Marching Ants, TBWA and the incumbent SSC&B Lintas.
Confirming the news, Shirish Deshpande, VP-Sales & Marketing, EsselWorld, said, “We want to take the EsselWorld brand forward from its current definition and TBWA’s presentation and ideas gel well with our strategy.”
Shantanu Sapre, Client Servicing Director, TBWA India, said, “We won because of a better understanding of the product, coupled with some cut-through strategies for the brand. It’s great now to be working on EsselWorld. Because of the increase in the number of gaming arcades, TV games and the like, probably the number of people visiting EsselWorld has reduced. Thus the challenge for us is to get more people out of their homes and enjoy life as there is nothing to beat the physical experience of fun, size, scale and variety that this park offers.”
EsselWorld’s media business which is now handled by a small agency, Sark Enterprises, might also see a change. A new agency is expected to be announced in a few days.
EsselWorld also has a water park called the Water Kingdom. Triton Communication takes care of the media and creative business.