TBWA Cochin has bagged the top honours at the Cards '04, Cochin Ad Club annual awards, for creative excellence held at International Hotel in Kochi on Saturday. Malayala Manorama was the highest awarded client with six honours - two golds, three silvers and a bronze. Of the three gold awards, two went to TBWA's work for Malayala Manorama, while the third went to Stark Communication.
The gold winning entries of Malayala Manorama were Onam Chitrakatha (Direct Mailer) and the Onam campaign (Press - Colour). TBWA got its silvers for public service poster on literacy, corporate brochure and press colour campaign on cricket World Cup - all done for Malayala Manorama. The agency was awarded four bronzes in Outdoor, POP poster, Single press b/w and b/w campaign categories.
Varghese Chandy, General Manager, Marketing Operations at Malayala Manorama, said, "It is a delight to see our brand getting such creative awards and we appreciate creative efforts of our agency TBWA."
"Our advertising spends are in between Rs 2 to 3 crore and if the advertising revenue were to be divided between our next competitor and us, we have almost a 70 percent share," disclosed Chandy.
There were 22 to 24 agencies that participated in Cards '04, including the names like FCB Ulka, TBWA, etc. The three-member panel comprised of Parthsarthy, Vice President, JWT, Chennai, Ramamurthi, Client Servicing Director, O&M, Chennai and Ms. Rama, Client Servicing Director, FCB Ulka, Chennai. The entries were judged on their creative strength, communication strategy, recall and response from the target audience.