At the Delhi Advertising Club’s Advertising, Marketing and Media Quiz Contest, TBWA Anthem won the Golden Trophy for the third consecutive year, the three members of the team, Benny Thomas, Siddharth Prasad and Priyadarshini Narendra, were given Indian Airlines tickets. Chaitra Leo Burnett which was the runner-up got the Silver Trophy.
The quiz was anchored by Sunil Gupta, ex-Executive VP and GM, of HTA, and ex-COO of RK Swamy/BBDO. The other participating teams were from Lowe, RK Swamy/BBDO, JWT, O&M, Times School of Marketing, The Hive, G.P.I., Selvel Advertising, FMCC, Triton Communications, NTPC, Make My Trip.com, Mudra Communications, Hero Honda, The Times of India, and FCB Ulka.
The president of Delhi Advertising Club, V. K. Chopra, announced that the DAC Annual Awards for Excellence in Advertising wouldbeheld on April 1, 2005 at Hotel Ashoka. Dr. Vishwanath, one of the founder members and the first president of DAC, was given a standing ovation.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions
Perfumes are invisible and these new ads from Skinn create a story out of this
New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking