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TBWA Anthem launches e-commerce package

04-May-2002
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TBWA Anthem launches e-commerce package

TBWA Anthem’s interactive division has launched an e-commerce software package, branded myEasyShop.

According to company sources, the new tools are just progressions for the division and not a radical paradigm shift.

The e-commerce solution software, branded myEasyShop, is targeted at middle- level manufacturers, especially exporters, who have low margins and low investment businesses.

The license fee, which includes hosting charges for the first year amounts to Rs 3.5 lakh. The software has a lease period of five years.

TBWA Interactive claims that the strength of myEasyShop is in its customer centric features. The tool provides customers with individual address books, it has a connection to IMF for an online current currency exchange rate for multi-national shopping.

The customer interface is available in multiple languages, which includes 10 foreign languages. The software also maintains a history for the customer to enable him to track his purchase over time.

Source: Business Standard

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