In the process of realigning its advertising account, Zandu Pharmaceuticals has decided to appoint TBWA Anthem to handle some of its brands, including its biggest and almost heritage brand, Zandu Balm.
The account moves to TBWA Anthem from Saatchi & Saatchi and is estimated to be between Rs 10 crore and Rs 12 crore.
Without divulging details about the shift, Mr Narendra Bhatt, CEO, Zandu Pharma, said, "We are in the process of realigning our advertising account." According to industry sources, TBWA Anthem is expected to handle the mega-brand of Zandu balm, the pain reliever, and Nithya Churn, the digestive.
Meanwhile, FCB Ulka will continue to handle the Kesari Jeevan brand of chyawanprash. The company has also appointed McCann-Erickson for its corporate brand.