Top Story

e4m_logo.png

Home >> Advertising >> Article

TBWA acquires Magnon Group

09-January-2013
Font Size   16
Share
TBWA acquires Magnon Group

TBWA has acquired Magnon Group; the acquisition includes domestic digital agency Magnon Solutions and Magnon International, a digital outsourcing agency that serves clients across five continents.

Effective immediately, Magnon will become part of the TBWA Group of companies in India. The digital agency, Magnon Solutions, will join TBWA’s global Digital Arts Network (DAN) and the digital outsourcing company, Magnon International, will become part of E-Graphics and an accelerator for DAN’s production offering.

“We are delighted to join forces with Magnon Group,” said Keith Smith, President – International at TBWA Worldwide. “We’ve been extremely impressed with both, their digital capabilities and the strength of their management team. Globally, TBWA is building a strong, integrated digital network and we’re confident that Magnon Group will deliver the expertise and talent we need to deliver innovative work and added value for our clients in India.”

Founded in 2000 by Vineet Bajpai, Magnon employs nearly 150 professionals in Mumbai and New Delhi.

Bajpai, who will continue in his role as Founder and CEO of Magnon, said, “Being a part of TBWA is an ambition fulfilled. TBWA’s global reach and excellence will provide Magnon with the right platform towards becoming a market-leading digital agency in India and the region. And TBWA’s empowering culture allows us to retain our adaptability and entrepreneurial fabric.”

“I believe this is a game-changing event for the TBWA Group in India,” commented TBWA\India’s Chief Executive Officer, Shiv Sethuraman. “Magnon is a solid and proven digital player with great depth and talent. I am delighted to welcome Vineet and his team to the TBWA family,” he added.

John Wren, President and Chief Executive Officer of Omnicom commented, “TBWA’s partnership with Magnon is a reflection of Omnicom’s continued commitment to building its strengths and capabilities across the Indian subcontinent, in an effort to support the growing needs of our client’s regional marketing objectives.”

Magnon offers clients digital services such as graphic design for web and mobile, digital marketing, search and social media optimization, bespoke technology applications development, online brand strategy consulting, eCommerce solutions, and mobile sites and apps development.

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Over the last 12 years, Cadbury 5Star has entertained viewers bringing to them ‘lost’ antics of the iconic duo of Ramesh and Suresh

As the brand sets its gaze towards the future, it was a clear direction to amplify the very feeling of this ‘attachment'

We list a few important stories that you may have missed in the week gone by