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Tata Teleservices to venture into retail chain business; calls for creative pitch

Tata Teleservices to venture into retail chain business; calls for creative pitch

Author | Preeti Hoon | Tuesday, Aug 17,2010 8:38 AM

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Tata Teleservices to venture into retail chain business; calls for creative pitch

Close on the heels of re-evaluating the creative mandate for its mainline products, Tata Teleservices, in association with Wolff Olins, has now called for a creative pitch for the soon-to-be launched retail chain across India.

According to senior sources in the industry, the company is looking for an advertising agency that can handle 360 degree marketing services, including online and offline aspects, for the brand’s telecom retail business.

Wolf Ollins is the company working along with Tata Teleservices on the new venture. The company has a history of working in the telecom and technology sectors, including global brand like Microsoft and Orange to name a few, and Tata Docomo in India.

The agencies participating in the pitch have been asked to present ideas based on their understanding of Brand Tata Teleservices and how they will attract maximum footfalls to their stores. The pitch is being carried out of Mumbai and the final round of presentations will be held on August 19.

It may be recalled that exchange4media had earlier reported of the re-alignment of the agencies for Tata Indicom, Tata Photon and Walky businesses. DraftFCB Ulka bagged the Tata Indicom and Walky accounts, while Contract retained the Tata Photon business.

Also read:

Tata Teleservices decides; DraftFCB Ulka bags Tata Indicom & Walky, Contract keeps Tata Photon Plus

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