Tata Sky has consolidated its entire creative duties with O&M India. The business has been pegged in the region of Rs 60-70 crore. Rediffusion Y&R is the incumbent agency. O&M India already handles the recently launched Tata Sky+ account. Tata Sky+ is the personal video recorder (PVR) service. Maxus is the media agency on the account.
No official confirmation was available at the time of filing the report, however, industry sources close to the situation have confirmed the development.