Tata Salt is in talks with creative agencies, according to highly placed industry sources. The agency on record for the brand is Leo Burnett.
Leo Burnett is currently working on the brand’s upcoming campaign. It was awarded the mandate in 2005.
Leo Burnett‘s popular campaigns for Tata Salt include ‘Desh Ka Namak’, released on mother’s day last year, celebrating the role of a mother in inculcating right moral values in her children. The campaign celebrated the value of honesty as a universal value and showed children in various situations, where there is a temptation to be dishonest. But the children, fed on a diet of the value of honesty by their mothers, opt to remain honest, thus making their mothers proud.