Top Story

e4m_logo.png

Home >> Advertising >> Article

Tata Mutual Fund signs Initiative as media AoR

08-October-2005
Font Size   16
Share
Tata Mutual Fund signs Initiative as media AoR

Tata Mutual Fund has completed its silent shopping and has decided on Initiative as its media partner. The decision comes in the wake of a multi-agency pitch. The business is estimated to be in the region of Rs 12-15 crore. The account moves from Lodestar Media.

Till the time of filing the report, the agency hadn’t offered any comments, while Tata Mutual officials couldn’t be contacted. However, sources familiar with the situation confirmed the development, further informing that the official signing, too, had been completed. The other agencies in the fray couldn’t be ascertained.

Initiative is part of the Lintas Media Group, headed by Kartik Iyer. Tata Mutual Fund is part of Tata Asset Management Ltd, which is a fund management company and a part of the Tata Group. The company has more than Rs 10,462 crore (as on August 31, 2005) of assets under management.

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group