Tata Indicom is reviewing its creative duties and has invited six agencies for a pitch. The account size is estimated to be well above the Rs 80-crore mark. DraftFCB Ulka is the incumbent agency, which won the account from McCann Erickson in 2007. The media duties are being handled by Lodestar Universal.
Tata Indicom officials were not available for comments on the development at the time of filing the report. It is learnt that the six agencies in the fray for the account are incumbent agency DraftFCB Ulka, McCann Erickson, Contract Advertising, Fortune Communications, Saints & Warriors, and Grey Worldwide.
Tata Tele-Services is part of the Rs 54,000 crore Tata Group that has over 90 companies. With an investment of over Rs 9,000 crore in telecom, the Group has presence across the telecom value chain.
Tata Tele-Services’ bouquet of telephony services includes mobile services, Smart Wireless Services, Public Booth Telephony, and Wireline services. Other services include value-added services like voice portal, roaming, post-paid Internet services, 3-way conferencing, CUG, Wi-Fi Internet services and data services.