Tata Indicom has launched a new regional campaign with Sourav Ganguly as its brand ambassador. The campaign is a promotional one, wherein the buyer will be eligible for a lucky draw on the purchase of any Tata Indicom product within this month.
The lucky winner will get to spend a day with Ganguly, which would include a lunch and a photo session, and the winner will also be presented with a cricket bat autographed by Ganguly. The campaign has been effective from June 11.
The campaign has been done by Inner Circle, while the media communications include press, outdoor and radio. Inner Circle had bagged the Tata Indicom business about four months ago for the Eastern circle, which includes Kolkata and the rest of Bengal, Orissa, Bihar and Jharkhand. The national agency for Tata Indicom is FCB Ulka.
Said Kanchan Datta of Inner Circle, “Tata Indicom is regionally trying to sensitise the brand by building more regional properties around it. Tata Indicom has obviously chosen one of the most popular icons of this region, former Indian cricket captain Sourav Ganguly, whose stock is again on the ascendant.”