Tata Global Beverages Limited (TGBL) has initiated a media review, sources close the development indicate that this review includes not only India but four other countries which include Russia and MENA .
Maxus from the GroupM stable is the current media agency handling the account for TGBL in India.
It maybe recalled that ‘The Power of 49’ campaign by Maxus India, ahead of the General Elections 2014 for Tata Tea created quite a stir for the brand, and won recognition globally as well.
The Tata Global Beverages umbrella includes branded natural beverages — tea, coffee and water.
Over 65% of TGBL’s consolidated revenue originates from markets outside India and more than 90% of their turnover is driven by branded products.
TGBL’s last quarter results announced in September showed profit from operations at Rs 162 crores higher by 47 % than the corresponding quarter of the previous year. The group consolidated net profit for the quarter at Rs 140 crores was higher by 60% as compared to the corresponding quarter of the previous year, which reflected both improved operating performance and better performance by Joint Ventures and Associate companies.