Top Story


Home >> Advertising >> Article

Tata Global Beverages initiates Multi-country Media review

Font Size   16
Tata Global Beverages initiates Multi-country Media review

Tata Global Beverages Limited (TGBL) has initiated a media review, sources close the development indicate that this review includes not only India but four other countries which include Russia and MENA .

Maxus from the GroupM stable is the current media agency handling the account for TGBL in India.

It maybe recalled that ‘The Power of 49’ campaign by Maxus India, ahead of the General Elections 2014 for Tata Tea created quite a stir for the brand, and won recognition globally as well.

The Tata Global Beverages umbrella includes branded natural beverages — tea, coffee and water.

Over 65% of TGBL’s consolidated revenue originates from markets outside India and more than 90% of their turnover is driven by branded products.

TGBL’s last quarter results announced in September showed profit from operations at Rs 162 crores higher by 47 % than the corresponding quarter of the previous year.  The group consolidated net profit for the quarter at Rs 140 crores was higher by 60% as compared to the corresponding quarter of the previous year, which reflected both improved operating performance and better performance by Joint Ventures and Associate companies.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

exchange4media in association with J Walter Thompson South Asia, now presents Coffee & Donuts to give you a slice of #Mondaymotivation with some interesting industry reads and insights brought to you...

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.