Top Story

e4m_logo.png

Home >> Advertising >> Article

Tata Global Beverages initiates Multi-country Media review

22-November-2016
Font Size   16
Share
Tata Global Beverages initiates Multi-country Media review

Tata Global Beverages Limited (TGBL) has initiated a media review, sources close the development indicate that this review includes not only India but four other countries which include Russia and MENA .

Maxus from the GroupM stable is the current media agency handling the account for TGBL in India.

It maybe recalled that ‘The Power of 49’ campaign by Maxus India, ahead of the General Elections 2014 for Tata Tea created quite a stir for the brand, and won recognition globally as well.

The Tata Global Beverages umbrella includes branded natural beverages — tea, coffee and water.

Over 65% of TGBL’s consolidated revenue originates from markets outside India and more than 90% of their turnover is driven by branded products.

TGBL’s last quarter results announced in September showed profit from operations at Rs 162 crores higher by 47 % than the corresponding quarter of the previous year.  The group consolidated net profit for the quarter at Rs 140 crores was higher by 60% as compared to the corresponding quarter of the previous year, which reflected both improved operating performance and better performance by Joint Ventures and Associate companies.

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...