Top Story

e4m_logo.png

Home >> Advertising >> Article

Tata Docomo on the lookout for media partner

31-January-2014
Font Size   16
Share
Tata Docomo on the lookout for media partner

Close on the heels of meeting with creative agencies (Tata Docomo meets creative agencies), Tata Docomo has now called for a media pitch, as confirmed by industry sources. The initial round of the multi-agency pitch took place in Delhi earlier this week. Lodestar UM is currently handling the media duties for the brand.

Draftfcb+Ulka Advertising currently handles the creative duties for the brand.

The brand hit the news waves for its ad campaign starring its brand ambassador Ranbir Kapoor seen in an old man avatar as a restaurant owner giving the message of ‘Pay for what you use’ benefit of Tata Docomo. The brand was also the associate sponsor of IPL-5. By roping in Ranbir Kapoor for its IPL campaign, Tata Docomo strengthened its position as a sports enthusiast brand.

Tata Docomo also launched ‘Don’t leave speed to luck’, a two-part TVC series last year, which emphasised that when it comes to mobile internet speed, one should trust Tata Docomo.

Tata Docomo is part of the Tata Group and is estimated to be the sixth largest operator in terms of subscribers. Tata Teleservices and NTT Docomo came together in a joint venture in 2008 to form Tata Docomo.

 

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Viacom 18 promises to announce new release date soon

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship