Tata Chemicals, is in the process of shortlisting an advertising agency to handle its Rs 10-crore account. The agencies that have pitched for the account include Contract, Rediffusion & Bates. The account is currently being handled by Publicis. A final decision with respect to this is expected to be announced shortly.
According to sources, Tata Chemicals pitch is primarily be for the creative side of the business. Around eight agencies had participated in the first round.
The Tata Group had late last year consolidated all its media buying activities with The Media Edge — the media wing of Rediffusion DY&R.
Tata Chemicals has in its portfolio Tata Salt, a major player in the organised salt market. The other big players in the market are Annapurna and Dandi.
Source: Financial Express