With all the action coming from the Tata Group, it is now Tata Chemicals' turn to call for a creative review. Presently, the account is with Bates India. Industry sources peg the account in the region of Rs 12-15 crore. The media duties of the business continue to lie with The Media Edge.
The pitch was called over a month back. Even though Tata officials couldn't be contacted for details, the sources in the know of the situation share that the first round of presentations has culminated and over four agencies are in the fray.
Tata Chemicals has brands like Tata Salts in its ambit. The company is a leading manufacturer of inorganic chemicals in India. It also manufactures fertilisers and food additives. Incorporated in 1939, the company has an annual turnover of over Rs 2,500 crore and is part of the Rs 65,000-crore Tata Group.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
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