Tata Capital has assigned its media duties to Lintas Media Group (LMG), which includes the digital side of the business as well. The company has also appointed Leo Burnett as its creative agency. It is understood that Leo Burnett was awarded the business in July 2008, but LMG has come on board recently. Industry sources have pegged the account size upwards of Rs 40 crore.
LMG and Leo Burnett officials couldn’t be contacted at the time of filing the report, but sources close to the development have confirmed the news.
When contacted, Raghavendra Pathak, Manager, Corporate Communication, Tata Capital Ltd, refrained from disclosing any information regarding the pitch. All that he said was that Tata Capital was a new player in this field.
Information available with exchange4media suggests that a multi-agency pitch was called before Tata Capital decided on its advertising partners. The pitch was called in April 2008. Details on the agencies that had taken part in the pitch were not available at the time of filing the report.
Tata Capital Ltd is a wholly-owned subsidiary of Tata Sons Ltd, the apex holding company of the Tata Group. It is registered with the Reserve Bank of India as a ‘systemically important non-deposit taking non-banking financial company undertaking fund and fee-based activities in the financial sector’.