Top Story

e4m_logo.png

Home >> Advertising >> Article

Tata AIG Life signs up Harsha Bhogle as brand ambassador

06-November-2004
Font Size   16
Share
Tata AIG Life signs up Harsha Bhogle as brand ambassador

Tata AIG Life Insurance Company has announced a business association with the well-known cricket commentator, Harsha Bhogle, in order to endorse its market-leading whole life insurance product, MahaLife. Tata AIG Life claims to be the first insurance company in India to offer a unique whole life insurance cover that generates guaranteed annual tax-free income (as per the current tax laws). Under the brand endorsement agreement, Harsha Bhogle will be endorsing MahaLife for Tata AIG Life in a series of television, print, outdoor and multi-media campaigns for the next 2 years.

Ian J-Watts, Managing Director, Tata AIG Life, asserts, "Harsha Bhogle enjoys immense popularity and credibility in India. We strongly feel that Harsha's personality matches well with MahaLife and his association with the product is a perfect match."

Tata AIG Life's 'MahaLife' policy pays non-guaranteed cash dividends each year starting from the sixth year of the commencement of the policy, subject to the company's performance. It also guarantees annual payments of five percent of the sum assured each year from the 12th policy anniversary onwards for life to the policyholder. Furthermore, in case of death or on maturity, the policy pays the entire sum assured to the nominee or the insured respectively. All these benefits are tax- free (as per the current tax laws).

'MahaLife' is an easy-to-buy hassle-free whole-life insurance plan with only a 12-year premium paying term. The minimum entry age is 30 days and the maximum is 60 years old. 'MahaLife' is ideal for kids and also for adults, giving them guaranteed income and coverage for life.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO