Tata Retail Enterprises (Trent), operating under the brand name ‘Westside’, is on the lookout for a creative partner. The group has called for a pitch and is evaluating the agencies for its creative duties. Publicis Ambience is the incumbent agency, while Lodestar Universal continues to be the media agency.
The client couldn’t be contacted at the time of filing this report. However, industry sources have confirmed the development. Though the account size couldn’t be ascertained, the ad spend is believed to be upwards of Rs 10 crore.
It is understood that the pitch presentations have been completed and that it is in its final shortlist round and a decision is expected soon.
Trent, a Tata group company, is a known player in the modern retail market. The company got its present name after it was renamed consequent to the sale of the Lakme brand. It deals with retailing of garments and household accessories.
The Westside stores have numerous departments to meet the varied shopping needs of customers. These include menswear, women’s wear, kid’s wear, footwear, cosmetics, perfumes and handbags, household accessories, lingerie, and gifts.
The company has already established 36 Westside departmental stores in Ahmedabad, Bangalore, Chennai, Delhi, Gurgaon, Ghaziabad and Noida, Hyderabad, Indore, Jaipur, Kolkata, Ludhiana, Lucknow, Mumbai, Mysore, Nagpur, Pune, Rajkot, Surat, Vadodara and Jammu. The company hopes to expand rapidly with similar format stores that offer a fine balance between style and price retailing.