Tapzo, India’s first all-in-one app, awarded its creative duties to BBH India, following a multi-agency pitch. The app aggregator launched its first campaign showcasing its unique value proposition.
While apps on our smartphones have made chores easy, they also consume data, battery power, and space. Research indicates that most smartphone users in India uninstall nearly 75 percent of apps soon after they download them, citing limited memory and high data costs as main reasons.
Tapzo aggregates multiple categories of apps into one comprehensive app allowing consumers access to 35+ apps without downloading them. It has partnered with Uber, Ola, Swiggy, Zomato, Nearbuy and others to provide its all-in-one service.
The campaign created and executed by BBH demonstrates how Tapzo can be a lifesaver in the chaotic times we live in, aggregating all daily needs, be it taxis, food, bill payments, recharge, shopping, travel, or entertainment in one organized place.
The humorous films trace real-life situations where people only need one app—Tapzo to suffice all their daily needs. The film protagonists are well-known faces from the digital world, including YouTube celebrity Bhuvan Bam (BB Ki Vines), actors AmolParashar (TVF Tripling), and Naveen Kasturia (TVF Pitchers).
Speaking about the campaign, Russell Barrett, Managing Partner and Chief Creative Officer at BBH India, said, “Our idea reflects how a random observation can sometimes trigger a memory of something we've obviously forgotten to do. Tapzoactually allows us to solve life's little problems before they become big ones. The 'stream of consciousness' approach to the films was chosen to reflect the meandering of a mind in a humorous but still, real way. We had a great team working on this project led by Sippy (our brilliant director), the hugely talented cast (made up of famous YouTubers) and the BBH teams led creatively by Sapna and Yohan.”
“We are focused on simplifying digital living for the average Indian and that means finding uniquely Indian solutions for uniquely Indian problems,” saidAnkurSingla, CEO of Tapzo. “Our app is India’s first all-in-one app and the BBH team has created a campaign, which helps us communicate the value proposition in a fun and crisp way.”
SubhashKamath, CEO & Managing Partner, BBH India, added, “It’s been an exciting assignment for us, right from the briefing to the pitch to the final execution of the work. They’re great clients to work with and buy good ideas. In a short period of a few weeks, this whole campaign has come to fruition.”
Agency – BBH India
• Chief Creative Officer - Russell Barrett
• Creative Director (Art) - SapnaAhluwalia
• Creative Director (Copy) - YohanDaver
Executive Producer - KhvafarVakharia
• Chief Executive Officer - SubhashKamath
• Business Head - Monideepa Nandi
• Sr. Business Partner - VivekKrishnaswamy
• Business Partner - MonishaKhanna
• Strategy Director- YudhishthirAgrawal
• Production House - Tubelight Films
• Director - PrashantIssar
• Producer - Kanwalpreet
• DOP - Anil Mehta
• Post Production House - Prime Focus