AdFest 2013 announced the results for Press, Interactive, Mobile, Design, Print Craft, Film Craft and New Director Lotus categories on March 18. The Indian finalists (number of entries) were led by TapRoot India with 20 finalists, followed by McCann Worldgroup India with 13 finalists. The other agencies in the finalists included Leo Burnett India, Grey Worldwide India, BBDO India, Contract Advertising India, Scarecrow Communications India and DDB Mudra Group India.
TapRoot India led the rooster of Indian agencies with a total of 6 metals – 2 Silver and 4 Bronze. Grey Worldwide won 2 Silver metals for its Killer Jeans campaign, followed by McCann Worldwide Group with 1 Bronze and 1 Silver.
AdFest 2013 has seen a definite increase in entries this year; Press Lotus received 408 entries from 335 last year. The Print Craft category attracted 325 entries in 2013, more than 50 per cent higher than the previous year. It was also won the highest number of awards of any category – 40 in total. Jury President, Santoshi Padhi, Chief Creative Officer and Co-Founder of TapRoot India, Mumbai said, “The winning work was very well crafted with great art direction (newness and freshness in terms of execution) and that’s what we liked about it.”
“There was a great amount of competition in this category this year so we had a tough time picking the winners. AdFest normally has strict criteria not to award more than three winners per sub-category but because there was so much great work, we had to award more work, which shows the high level of quality.”
The mobile category, which was introduced this year, received 62 entries. No entry from India made it to the final in this category.
The winning entries are as below:
Hands can't be trusted – House Wife/Hands can't be trusted – Scientist Videocon Mobile: McCann Worldgroup India Mumbai: Bronze
Visual Classified Times Classified: TapRoot India Mumbai: Silver
7 Abused Goddess 1-3 Save Our Sisters: TapRoot India Mumbai: Bronze
Horn/Bell/Duck Volkswagen Passat: DDB Mudra Group Mumbai: Bronze
Green Fold Killer Jeans: Grey Worldwide India Mumbai: Silver
Donate More Red Cross: TapRoot India Mumbai: Bronze
Strip the Summer Killer Jeans: Grey Worldwide India Mumbai: Silver
Print Craft Lotus
God ATSS: McCann Worldgroup India Mumbai: Silver
Country side Bar/Fish Market/Toilet Nima Bartan: TapRoot India Mumbai: Bronze
Camouflage Toilet/Camouflage Kitchen Bajaj Exhaust Fans: Leo Burnett India Mumbai: Bronze
Face 1/Face 2/Face 3 Prayas Bharti Trust: TapRoot India Mumbai: Bronze
Abused Goddess 1-3 Save Our Sisters: TapRoot India Mumbai: Silver
Film Craft Lotus
IPL- Carnival BCCI: Bang Bang Films Mumbai: Silver
Giving is Magic: ICICI Bank Corcoise Films Mumbai: Silver
Morphy Richards – Corruption Morphy Richards Juicers: Contract Advertising Mumbai: Silver