Top Story


Home >> Advertising >> Article

Taproot launches new division SquareRoot Design

Font Size   16
Taproot launches new division SquareRoot Design

In a step to further strengthen its presence with a focus on design, Taproot India has launched a new division SquareRoot Design.

Interestingly before the formal launch, over the last few months of undercover existence; SquareRoot Design has already worked on brands such as PepsiCo to launch Atom, Marico for Set Wet Deos and Gels, Kik Cola for Sri Lanka and Sanjeev Kapoor’s range of Khazana products.

Sammer Asth, who recently joined Taproot India as Head of Business and strategy, will be involved in SquareRoot Design as well, where he will be leveraging his past experience of time spent in design houses.

The new division will be fronted by Santosh Padhi and Agnello Dias, along with Asth who will take care of the strategy.

Taproot India is looked upon as one the most promising small agencies today. The agency has been toying with the idea of a new design division since the past one year now. Only when the core team felt ready, after having taken a good amount of design projects and clients on board, did they announce the formal launch. The agency believes it now has the right combination of right people and strategy required for the initiative.

Taproot has positioned the new division as a brand consultancy focussed on multiplying brands and business growth and one that applies behavioural insight to create a world of meaningful brand rituals, shared an official statement.

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

FoxyMoron has bagged the digital mandate for one of India’s leading premium menswear fashion brands – Blackberrys. The business was won following a multi-agency pitch

As 2017 almost comes to a close, Ashish Bhasin of DAN crystal gazes at who will win and who will lose in 2018

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends