Top Story


Home >> Advertising >> Article

Taproot India wins four CUPs at Intercontinental Advertising CUP Awards

Font Size   16
Taproot India wins four CUPs at Intercontinental Advertising CUP Awards

ADFEST has announced that entries from ADFEST 2014 have won 14 CUPs at this year’s Intercontinental Advertising CUP Awards, which took place last night (5th March) in Ljubljana, Slovenia.

Dentsu Inc. won a total of five CUPs this year, with three CUPs awarded to Dentsu Inc. Nagoya for Mother Book, and two CUPs awarded to Dentsu Inc. Tokyo for Sound of Honda/Ayrton Senna 1989.

Taproot India won four CUPs for the Times of India's ‘Farmer Suicide’ campaign.

Hakuhodo Inc., Tokyo won two CUPs for Rice-Code, while JWT India, Mumbai, Ace Saatchi & Saatchi, Manila and BBDO Singapore one CUP apiece.

“ADFEST would like to extend its congratulations to this year’s winners,” says Jimmy Lam, ADFEST President. “THE CUP is an incredibly unique festival thanks to its singular focus on local culture, so it is wonderful to see such a strong performance from Asia Pacific agencies again this year.”

The Intercontinental Advertising Cup was established in 2007 by organisers of the world’s three biggest regional advertising festivals: Asia Pacific’s ADFEST, Ibero-American FIAP and New European Golden Drum. From the first year onwards the ADC*E, Art Director’s Club of Europe, is also a member.

The mission of THE CUP is the affirmation of locally inspired creativity. It is a very new international concept that makes it possible for local creativity to be judged on a global scale by its local merit.

This year’s CUP jury awarded 36 CUPs and one Grand CUP in total. ADFEST won the highest number of CUPs this year with 14 winners, followed by FIAP with 11 CUPs and ADC*E with 11 CUPs. The Grand CUP went to Heimat, Berlin for The Hornbach Hammer.



Entry Title:                              Farmer Suicide 1, 2, 3
Brand:                                    Times of India
Advertiser:                             Bennett Coleman
Agency:                                   Taproot India
Production Company:            Taproot India
City:                                                        Mumbai
CUPS:                                      1) Products & Services: Best of Social Engagements
                                                2) Media: Best of Press
                                                3) AdMaking: Best Use of Local Culture
                                                4) AdMaking: Best of Craft


Entry Title:                              Mother Book
Brand:                                    Bell-Net Obstetrics
Advertiser:                             Bell-Net Obstetrics
Agency:                                   Dentsu Inc.
Production Company:          Openends Inc.
City:                                                        Nagoya
CUPS:                                      1) Products & Services: Best of Health & Personal Care
                                                2) Media: Best of Publications
                                                3) Media: Best of Design


Entry Title:                              Sound of Honda/Ayrton Senna 1989
Brand:                                     Internavi
Advertiser:                             Honda Motor
Agency:                                   Dentsu Inc.
Production Company:            Dentsu Creative X Inc.
Sound Production:                               Qosmo Inc.
Special Effects:                                      Rhizomatiks Co., Ltd.
City:                                                        Tokyo
CUPS:                                      1) Products & Services: Best of Other Vehicles & Accessories
                                                2) AdMaking: Best of Craft for Production


Entry Title:                              Rice-Code
Brand:                                     Inakadate Village Office
Advertiser:                             Inakadate Village
Agency:                                   Hakuhodo Inc.
Production Company:            Nippon Movie
City:                                                        Tokyo
CUPS:                                      1) Products & Services: Best of Food
                                                2) Media: Best of Direct Marketing


Entry Title:                            Parallel Journeys
Brand:                                     Nike
Advertiser:                             Nike India
Agency:                                 JWT India
Production Company:            RDP Films
City:                                                        Mumbai
CUPS:                                      1) Products & Services: Best of Sports


Entry Title:                              ZZZ Radio
Brand:                                    Pampers Diaper
Advertiser:                             P&G
Agency:                                   Ace Saatchi & Saatchi
Production Company:           Post Manila
Sound Production:                    Cutting Edge
City:                                                        Manila
CUPS:                                      1) Media: Best of Radio


Entry Title:                              Guinness Draught In A Bottle: Deux/Trois/Quatro
Brand:                                     Guinness
Advertiser:                             Asia Pacific Breweries Singapore
Agency:                                BBDO
City:                                                        Singapore
CUPS:                                      1) AdMaking: Best of Craft


In this week's chillout, Gupta shares her weekend routine that not only helps her deal with the high stress of corporate life but also allows her to create some cherished memories. Read on…

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

Nikhil Kumar will report to Paritosh Srivastava, COO, Publicis India

On the back of resounding success of its maiden work for Motilal Oswal, Mullen Lintas has introduced a sequel in different settings; again, reinforcing the image of Motilal Oswal as ‘Experts in Equity...

Sony Ten 1 took over Star Sports 1 Hindi to lead the sports genre with three of its properties making it to the Top 5 Programs for BARC Week 46