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TapRoot India shines at AdFest 2013, 20 entries make it as finalists

18-March-2013
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TapRoot India shines at AdFest 2013, 20 entries make it as finalists

AdFest 2013, currently underway in Pattaya, Thailand, has given TapRoot India a new reason to celebrate, with 20 of the agency entries making it as finalists. This is the highest number for any Indian agency this year. The agency has entered the final list across film, print, design, outdoor and Lotus Roots.

The results will be announced on March 18 and March 19.

Santosh Padhi, Co-Founder and Chief Creative Officer, TapRoot India said, “TapRoot India has 20 finalists – most by any Indian agency. This is big news for us. We are hoping to see at least 50 per cent of them getting converted into metals.”

“The ‘I am Mumbai TVC’ and ‘The Domestic Violence Campaign’ are the two pieces that we are very hopeful about,” he added.

Apart from TapRoot, the other Indian agencies that have made it to the finals include Leo Burnett India, Grey Worldwide India, BBDO India, McCann Worldgroup India, Contract Advertising India, Scarecrow Communications India and DDB Mudra Group India.  

With its theme of ‘Connect the Dots’, this year AdFest aims to link and converge strategic knowledge, tools and experiences with creative innovation and ideas.

“It is a lot tougher this year as they have opened up for the Middle East to participate as well, so it is more than Asian now. Also, the entries have  gone up as well, according to the AdFest committee,” shared Padhi.

The agency’s entries in various categories are as follows:
Film Lotus
Mumbai Mirror – I am Mumbai
Fox Movies – Subtitles
Bombay Times Born Glamorous
TOI – Teach India

Press Lotus
TOI – Visual classified
Audio books India – 3 ad campaign
Save our sisters – Abused goddess 3 Ad campaign

Design Lotus
Red Cross India – Packaging

Print Craft
Save our sisters – Abused goddess 3 d campaign
Bartan – Utensil cleaning bar 3 ad campaign
Prayas bharti – Family 3 ad campaign

Outdoor
Rollings Stones – Recycle CD's poster
Save our sisters – Abused goddess 3 d campaign

Lotus Roots
Mumbai Mirror – I am Mumbai TVC
Save our sisters – Abused goddess 1
Save our sisters – Abused goddess 2
Save our sisters – Abused goddess 3
Bartan – Utensil cleaning bar - toilet
Bartan – Utensil cleaning bar - bar
Bartan – Utensil cleaning bar - fish market

Commenting on the work being showcased at AdFest, Padhi said, “They really value Asian work. This region is obsessed with craft; so no matter how brilliant the idea is, if you do not do justice in terms of the execution, there is no mercy for making that mistake. There is a great learning on the craft front,” said Padhi.

Padhi is also Jury Chair for Design Lotus and Print Craft Lotus categories at AdFest 2013. AdFest, founded in 1998, is one of the largest annual advertising festivals in Asia and the Pacific, celebrating and raising the standard of creativity in the region.

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