Top Story


Home >> Advertising >> Article

TapRoot India shines at AdFest 2013, 20 entries make it as finalists

Font Size   16
TapRoot India shines at AdFest 2013, 20 entries make it as finalists

AdFest 2013, currently underway in Pattaya, Thailand, has given TapRoot India a new reason to celebrate, with 20 of the agency entries making it as finalists. This is the highest number for any Indian agency this year. The agency has entered the final list across film, print, design, outdoor and Lotus Roots.

The results will be announced on March 18 and March 19.

Santosh Padhi, Co-Founder and Chief Creative Officer, TapRoot India said, “TapRoot India has 20 finalists – most by any Indian agency. This is big news for us. We are hoping to see at least 50 per cent of them getting converted into metals.”

“The ‘I am Mumbai TVC’ and ‘The Domestic Violence Campaign’ are the two pieces that we are very hopeful about,” he added.

Apart from TapRoot, the other Indian agencies that have made it to the finals include Leo Burnett India, Grey Worldwide India, BBDO India, McCann Worldgroup India, Contract Advertising India, Scarecrow Communications India and DDB Mudra Group India.  

With its theme of ‘Connect the Dots’, this year AdFest aims to link and converge strategic knowledge, tools and experiences with creative innovation and ideas.

“It is a lot tougher this year as they have opened up for the Middle East to participate as well, so it is more than Asian now. Also, the entries have  gone up as well, according to the AdFest committee,” shared Padhi.

The agency’s entries in various categories are as follows:
Film Lotus
Mumbai Mirror – I am Mumbai
Fox Movies – Subtitles
Bombay Times Born Glamorous
TOI – Teach India

Press Lotus
TOI – Visual classified
Audio books India – 3 ad campaign
Save our sisters – Abused goddess 3 Ad campaign

Design Lotus
Red Cross India – Packaging

Print Craft
Save our sisters – Abused goddess 3 d campaign
Bartan – Utensil cleaning bar 3 ad campaign
Prayas bharti – Family 3 ad campaign

Rollings Stones – Recycle CD's poster
Save our sisters – Abused goddess 3 d campaign

Lotus Roots
Mumbai Mirror – I am Mumbai TVC
Save our sisters – Abused goddess 1
Save our sisters – Abused goddess 2
Save our sisters – Abused goddess 3
Bartan – Utensil cleaning bar - toilet
Bartan – Utensil cleaning bar - bar
Bartan – Utensil cleaning bar - fish market

Commenting on the work being showcased at AdFest, Padhi said, “They really value Asian work. This region is obsessed with craft; so no matter how brilliant the idea is, if you do not do justice in terms of the execution, there is no mercy for making that mistake. There is a great learning on the craft front,” said Padhi.

Padhi is also Jury Chair for Design Lotus and Print Craft Lotus categories at AdFest 2013. AdFest, founded in 1998, is one of the largest annual advertising festivals in Asia and the Pacific, celebrating and raising the standard of creativity in the region.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business