Pallavi Chakravarti has joined Taproot India as Associate Creative Director. Her last stint was with Grey Worldwide
She is the first senior hiring in creative since Taproot India started. She will be based in Mumbai and will report to Aggie (Agnello Dias) and Paddy (Santosh Padhi). She has worked with Aggie in JWT in the past
“Apart from both of us, there is a powerful team of 30 odd people who have played a huge role in what Taproot India is today. This is because we have been hand picking people personally. Apart from great work, we try and make sure the person is a great human being as well,” said Padhi.
“While hiring it is very important for us to make sure the person fits into the existing culture seamlessly,” shared Dias.
Chakravarti has eight years of experience, having worked at Saatchi & Saatchi, JWT and Grey before joining Taproot India. Over the years she has worked on brands such as Rin, Bajaj Allianz, Nutrine, Vimal, Diageo, Ariel, Head & Shoulders, Reliance Communications, Leela Group, Indian Oil, Bharat Petroleum, cleartrip, AXN and SOTC.
Last year, she featured in Brand Equity’s list of promising under-30 creatives. Her work won her awards at shows such as Goafest and Adfest Asia Pacific. She was also judged ‘Copywriter of the Year,’ at the Young Achiever’s Awards last year.