Taproot India has brought on board Sameer Aasht. He joins as Head Strategy and Business.
In a career spanning over 12 years across strategy, design and communication agencies such as Landor, Rediffusion Y&R, Contract, TBWA, Percept H & Ambience Publicis, Aasht brings a responsive and flexible perspective to brand-led business growth, shared an official release.
“We are confident that Sameer’s wealth of experience and strategic acumen will add even more muscle to everything that Taproot India brings to the table and look forward to your continued cooperation in creating powerful value for your brands in the market place,” said Agnello Dias, Chief Creative Officer and Co-Founder, Taproot India.
Some key projects where Aasht has played an integral role include rebranding of FICCI, expanding portfolios of Bytes and Celebrations for Cadbury’s, brand architecture implementation for Mahindra, launch strategy for Volvo-Eicher, integration for Suzlon, creating a special matrimonial brand for World Gold Council and the design strategy for Himalayan Water by Tata, among others.
He has also been on the marketing side with Jet Airways, launching the brand in key global markets and leading segment initiatives for youth, business and leisure travellers. Not to mention, an entrepreneurial stint with AlmaMaterPLC & Loveknits.org.
“For Taproot India, it will be a huge plus to have someone who has worked on four sides of the table – advertising, marketing, design and digital, across a diverse set of categories ranging across tourism and hospitality, FMCG, automotive, financial services, fashion, retail and luxury, and more,” Santosh Padhi, Chief Creative Officer and Co-Founder, Taproot India.
“Taproot is a dream agency for most professionals in the industry today. I absolutely look forward to co-creating the best solutions for the brands we handle,” said Aasht.
Aasht has worked on key strategic assignments for groups such as Cadbury’s, ITC, HSBC, Mahindra, Suzlon, Tata, FICCI, Asian Paints, Samsonite, Black & Decker, Toyota, etc.