Top Story

e4m_logo.png

Home >> Advertising >> Article

Taproot hires Ninad Umargekar as Head of Strategic Planning & Ayesha Ghosh as General Manager

19-January-2016
Font Size   16
Share
Taproot hires Ninad Umargekar as Head of Strategic Planning & Ayesha Ghosh as General Manager

Taproot from the Dentsu Aegis umbrella has made two senior hires with Ninad Umargekar , who joins Taproot as the Head of Strategic Planning and Ayesha Ghosh  who joins Taproot as the General Manager.

Umargekar worked with IMRB in quantitative research followed by six years at Lowe. At Lowe he started with channel planning and then moved to brand planning working on a wide variety of brands like Lifebuoy, Hit, BookmyShow, Finolex among many others. He then spent a few months at Famous before deciding to join Taproot. 

“Strategic planning is a key discipline that we are focusing on and Ninad’s arrival helps us take a significant step forward in that respect. He has a sharp mind and the ability to be precise with people observations. A trait we respect and admire as that is what has seen us produce some really powerful work in the past.” Said Agnello Dias Co – founder and CCO Taproot India .

“Taproot’s creative product has been stellar because there already existed great strategic thinking behind it. Strategy is more a state of mind than a department but its value increases when it becomes visible in organization culture, in conversations and in power points. I look forward to building a strong team and a visible strategic culture at Taproot to further its reputation as one of India’s most impactful agencies.” Said Umargekar on his appointment .

 Ghosh spent most of her working years in Mumbai. In her previous assignment, she was heading the Mumbai office of Contract where she spent 14 good years. At Contract she was involved with the integrated communication planning on brands like Shoppers Stop, Asian Paints, Cadbury and Star Plus among others. She also worked closely with the Design, Digital and Core Consulting divisions of Contract.

“Apart from the draw of working with crackerjack creative talent, the 'start-up' culture was attractive to me. This is an agency with no flab, where everyone is carrying his/her weight. The relaxed atmosphere combined with serious intent is the ideal incubator for creativity. Something that I am sure must be working for clients with a serious bias for good ideas. And most of all, after having worked for close to two decades now, I just want to work with nice people and this agency is brimming over with them.” Said Ghosh on Her appointment

“At Taproot, the endeavour is keep adding value to the brands entrusted to us. Strengthening our relationships, growing our talented people, adding sharpness to our counsel and overall adding more depth to everything we do. And that is where hiring senior talent like Ayesha Ghosh becomes important. Her high levels of maturity, cross category experience, her strong people-team skills and her bias for good ideas will mean a happy and meaningful addition to our bandwidth. “ Said Umesh Shirkhande CEO Taproot India on the appointment. 

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking