Taproot gets India Gold, also bags 'Creative Agency of the Year' @AdFest
Taproot India has kept up its winning streak, bagging a total of 11 metals, which include a Grand Prix and a Gold at AdFest 2013. The agency won the Grand Prix in the Lotus Roots category for ‘I am Mumbai’, as well as was awarded a Gold metal for the same campaign in the Film category.
Abused Goddess (1-3 series) Save Our Sisters won the agency a Lotus Roots. The agency was also given the special award of ‘Creative Agency of the Year’.
“Nothing can be better than this for us at AdFest. Hope we continue our momentum and live up to our clients and industry expectation in the coming years as well,” said Santosh Padhi, Co-Founder and Chief Creative Officer, Taproot India.
“AdFest is a very rich cultural creative award festival that applauds best of Asian work. There was a great amount of vibe and energy this year as well. Last few days were wonderful for me as a delegate, but last night was unbelievable. When we were announced as the advertising agency of the year 2013, I wouldn't have asked for anything more,” he added, talking about his experience of AdFest 2013 and Taproot India being awarded ‘Creative Agency of the Year’.
McCann Worldgroup India won with six metals, Leo Burnett India bagged three metals, Grey Worldwide India, DDB Mudra Group, BBDO India, Contract Advertising India brought home two metals each, and Scarecrow India won one metal – taking the total tally of Indian metals to 34.
The winning entries are as below:
Hands can't be trusted – House Wife / Hands can't be trusted – Scientist Videocon Mobile: McCann Worldgroup India Mumbai: Bronze
Visual Classified Times Classified: Taproot India Mumbai: Silver
7 Abused Goddess 1-3 Save Our Sisters: Taproot India Mumbai: Bronze
Horn/Bell/Duck Volkswagen Passat: DDB Mudra Group Mumbai: Bronze
Harmonium Love Mohan Music Palace: Webchutney New Delhi: Bronze
Green Fold Killer Jeans: Grey Worldwide India Mumbai: Silver
Donate More Red Cross: Taproot India Mumbai: Bronze
Strip the Summer Killer Jeans: Grey Worldwide India Mumbai: Silver
Print Craft Lotus
God ATSS: McCann Worldgroup India Mumbai: Silver
Country side Bar/Fish Market/Toilet Nima Bartan: Taproot India Mumbai: Bronze
Camouflage Toilet/Camouflage Kitchen Bajaj Exhaust Fans: Leo Burnett India Mumbai: Bronze
Face 1/Face 2/Face 3 Prayas Bharti Trust: Taproot India Mumbai: Bronze
Abused Goddess 1-3 Save Our Sisters: Taproot India Mumbai: Silver
Film Craft Lotus
IPL- Carnival BCCI: Bang Bang Films Mumbai: Silver
Giving is Magic: ICICI Bank Corcoise Films Mumbai: Silver
Morphy Richards – Corruption Morphy Richards Juicers: Contract Advertising Mumbai: Silver
The Pissing Letter Diastix: BBDO Mumbai: Silver
Bindi/Aarti Yatra.com: McCann Worldgroup India Mumbai: Silver
Morphy Richards: Corruption Morphy Richards Juicers: Contract Advertising Mumbai: Silver
Mrs. Pinto Panasonic SmooSpeak Video Door Phone: Scarecrow Communications Mumbai: Bronze
Girl Child Kaun Banega Crorepati (Who Wants to be a Millionaire): Leo Burnett India Mumbai: Bronze
Fox Movies Subtitles Fox Movies: Taproot India Mumbai: Bronze
IPL – Carnival BCCI: Bang Bang Films Mumbai: Bronze
I Am Mumbai, Mumbai Mirror: Taproot India Mumbai: Gold
Franklin Gandhi/Queen Mao/Lincoln Fahd Western Union Money Transfer (Two Dimensional large/Highway Billboards): McCann Worldgroup India Mumbai: Silver
JFK/Elvis/Rosewell Paper Shredder: DDB Mudra Group Mumbai: Bronze
ReCycled CD's Rolling Stone: Taproot India Mumbai: Bronze
Franklin Gandhi/Queen Mao/Lincoln Fahd Western Union Money Transfer (Best of Financial): McCann Worldgroup India Mumbai: Silver
Toothpaste/Diaper Reliance Digital TV: Leo Burnett India Mumbai: Bronze
Agency of the Year: Taproot India Mumbai
I Am Mumbai, Mumbai Mirror: Taproot India Mumbai: Grand Lotus Roots
Abused Goddess 1-3 Save Our Sisters: Taproot India Mumbai: Lotus Roots
Bindi/Aarti Yatra.com: McCann Worldgroup India Mumbai: Lotus Roots
You Shave, I Shave Gillette: BBDO Mumbai: Effective Lotus
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions
Perfumes are invisible and these new ads from Skinn create a story out of this
New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking