The Finalists results of ADFEST 2016 came out recently and like every year India has done well at with over 60 finalists in the 14 categories. Taproot Dentsu leads the table with 22 Finalists followed by McCann with 16 and BBDO with 10.
Contract Advertising has 6, JWT has 4, Creative Land Asia, Publicis and Earlyman Production have one finalist each in the final tally.
The Taproot Dentsu finalists are IOAA - Indian Outdoor Advertising Associations in Print, Outdoor and Print craft. Dulux Paint in Print and Outdoor, Birla Sun Life Insurance in Print Craft and Times of India's Visual Classified nominated again in Print Craft.
McCann's two campaigns are Dabur Digestive pills in print, outdoor print craft and design and the second piece being for Radio Mirchi TVC.
BBDO's Ariel Matic ‘Share the load’ and Whisper ‘Touch the Pickle’ has got them 10 nominations in Media, outdoor, Promo and direct category.
Results will be announced on Friday, March 18 and Saturday, March 19 night.
In 2013, Taproot was awarded the most coveted ‘Agency of the year’ title at ADFEST, the first ever and only Indian agency to have fetched this honour.
Founded in 1998, ADFEST is an annual advertising festival celebrating and raising the standard of creativity.
ADFEST will also accept entries from the Middle East to further embrace the cultural diversity and richness in Asia.
ADFEST is a platform designed not only to promote and recognize creative excellence, but also provides a unique learning opportunity for participants through seeing the best works, listening to inspiring speakers, and exchanging ideas. It brings together people who can demonstrate their experiences and inspire you to think differently.
Intelligent creativity is at the heart of the theme for ADFEST 2016. It can astonish, disrupt, transform and engage.