Top Story

e4m_logo.png

Home >> Advertising >> Article

Taproot Dentsu leads ADFEST 2016 tally with 22 finalists

17-March-2016
Font Size   16
Share
Taproot Dentsu leads ADFEST 2016 tally with 22 finalists

The Finalists results of ADFEST 2016 came out recently and like every year India has done well at with over 60 finalists in the 14 categories. Taproot Dentsu leads the table with 22 Finalists followed by McCann with 16 and BBDO with 10.

Contract Advertising has 6, JWT has 4, Creative Land Asia, Publicis and Earlyman Production have one finalist each in the final tally.

The Taproot Dentsu finalists are IOAA - Indian Outdoor Advertising Associations in Print, Outdoor and Print craft. Dulux Paint in Print and Outdoor, Birla Sun Life Insurance in Print Craft and Times of India's Visual Classified nominated again in Print Craft.

McCann's two campaigns are Dabur Digestive pills in print, outdoor print craft and design and the second piece being for Radio Mirchi TVC.

BBDO's Ariel Matic ‘Share the load’ and Whisper ‘Touch the Pickle’ has got them 10 nominations in Media, outdoor, Promo and direct category.

Results will be announced on Friday, March 18 and Saturday, March 19 night.

In 2013, Taproot was awarded the most coveted ‘Agency of the year’ title at ADFEST, the first ever and only Indian agency to have fetched this honour.

Founded in 1998, ADFEST is an annual advertising festival celebrating and raising the standard of creativity.

ADFEST will also accept entries from the Middle East to further embrace the cultural diversity and richness in Asia.

ADFEST is a platform designed not only to promote and recognize creative excellence, but also provides a unique learning opportunity for participants through seeing the best works, listening to inspiring speakers, and exchanging ideas. It brings together people who can demonstrate their experiences and inspire you to think differently.

Intelligent creativity is at the heart of the theme for ADFEST 2016. It can astonish, disrupt, transform and engage.

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...