The winners of ADFEST 2016 were announced yesterday. Taproot Dentsu bagged six metals including the only Gold metal. McCann Erickson also took away six metals whereas, BBDO won three metals.
Taproot Dentsu has bagged Gold Print Craft Lotus in Photography for Radio Works Best In Outdoor of the brand Indian Outdoor Advertising Association (IOAA), Silver Press Lotus for its Outdoor Works Best campaign of the brand IOAA and Silver Print Craft Lotus in the Best Use Of Photography/DI sub-category, Bronze Press Lotus and Bronze Outdoor Lotus for Dulux Paint.
McCann Erickson took away three Silver metals and three Bronze metals. BBDO won 2 Silver metals and one Bronze metals.
The next set of winners will be announced today.
The Finalists results of ADFEST 2016 were announced recently and India had 60 finalists in14 categories.
In 2013, Taproot was awarded the most coveted ‘Agency of the year’ title at ADFEST, the first ever and only Indian agency to have fetched this honour.
Founded in 1998, ADFEST is an annual advertising festival celebrating and raising the standard of creativity.
ADFEST is a platform designed not only to promote and recognise creative excellence, but also provides a unique learning opportunity for participants through seeing the best works, listening to inspiring speakers, and exchanging ideas. It brings together people who can demonstrate their experiences and inspire you to think differently.
Intelligent creativity is at the heart of the theme for ADFEST 2016.