Agnello Dias & Santosh Padhi’s joint venture, TapRoot India, has added two new channels -- National Geographic Channel and Fox History & Entertainment channel -- to its kitty. Padhi, Founder & Chief Creative Officer of TapRoot India, has confirmed the development to exchange4media. There was no formal pitch prior to the development, and the account size of the businesses is said to be substantial.
Paddy said, “We are looking forward to creating good communication for the brands. We will be associated with a lot of communications on the channels on-ground events and other initiatives.”
Fox History & Entertainment channel has seen significant action in the India market. It may be recalled that late last year, The History Channel’s changed its programming strategy after the channel was rechristened Fox History. The channel has since then seen changes in the content line-up, where the channel even aired movies such as ‘Rang de Basanti’, ‘Mangal Panday’ and would air ‘Bhagat Singh’.
In the span of almost nine months now, TapRoot India has worked on clients that include the likes of The Times of India, Mumbai Mirror and Nirma.