Top Story


Home >> Advertising >> Article

Tanushree Radhakrishnan back in the ZenithOptimedia fold as Senior Vice President

Font Size   16
Tanushree Radhakrishnan back in the ZenithOptimedia fold as Senior Vice President

The ZenithOptimedia Group is expanding and consolidating its digital operations in India, and has made a key hire in the form of media veteran Tanushree Radhakrishnan.  With experience of over twelve years across varied areas such as Display, Search, Social and Mobile, Radhakrishnan has joined the group in November 2015 as Senior Vice President and will drive its product standardization and programmatic agenda. Her last stint was with GroupM India where she was the digital head, MEC North.

This is her second innings with the ZenithOptimedia Group. She was previously employed in the organisation between 2008-2013 and was instrumental in the phase when Resultrix was being integrated into the group. Radhakrishnan will report into Tanmay Mohanty, the Managing Director of ZenithOptimedia Group’s digital companies Performics and Resultrix.

Mohanty says that Radhakrishnan will help the group deliver holistic value to the clients, and help develop a 360-degree offering basket in line with the Live ROI philosophy. “The group is witnessing unprecedented growth all around, whether it is increase in spends from existing clients, the rush of new business or talent. Be it the setup of a media technology division in Bangalore this year or the launch of Performics Mobile last year or the Centre of Excellence teams, there is a lot of vibrancy and energy flowing within, and I am sure that Radhakrishnan will now be a part of it. She has rich and varied experience across all key verticals of digital marketing and we are delighted to have her on board. Her real strength lies in delivering high ROI for clients.”

Radhakrishnan says, “After having spent fantastic 5 years during my earlier stint, I’m excited to be back with the ZenithOptimedia Group. Performics is one digital organisation that really invests into its products and has the best in class tools and technologies. So am really thrilled about setting up and leading their Programmatic offering and Product Standardization, which is the need of the hour and will help us add value to our clients. It’s indeed a splendid opportunity to work with people who have a great vision and contribute to bring the ZOG Live ROI philosophy to life,”

Radhakrishnan is a Hons graduate of Indira Gandhi National Open University in accounts and economics, and has worked with companies such as Webchutney, Carat Media and ABN Amro.

Radhakrishnan started her career in audit and planning at ABN AMRO in 2001. After a 2yr run in finance she made a switch and pursued an MBA in Advertising & Communication from EMPI.  In early 2005, she interned with Carat Media, after which she joined Webchutney in 2005 as SEM analyst.  She joined Performics in 2008. She has been involved with performance campaigns for clients and maximizing return on interest (ROI) for them. She has worked with brands across categories, whether it is Makemytrip, Airtel, HP, Nestle, ICICI, Microsoft, Citibank and Aviva.

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve