Top Story

e4m_logo.png

Home >> Advertising >> Article

Tanla ropes in RK Swamy BBDO for creative and digital support

30-November-2007
Font Size   16
Share
Tanla ropes in RK Swamy BBDO for creative and digital support

Tanla Solutions Ltd, a Hyderabad-based telecommunications software and services provider with worldwide operations, has awarded its branding, creative and digital requirements to RK Swamy BBDO following a multi-agency pitch. The agency will offer Tanla Solutions a 360-degree makeover that would encompass strategic planning, refreshed branding, multiple web requirements and ongoing digital support and services.

Anuj Khanna, Head of Marketing, Tanla Solutions, said, “We went through a rigorous selection process, including several rounds of presentations on strategy and creative solutions from different agencies. RK Swamy BBDO impressed us with their understanding of the issues involved, and they offered robust solutions not only for developing our web presence, but also promoting and managing traffic and leads management.”

Commenting on the win, Shekar Swamy, Group CEO, RK Swamy BBDO, said, “We are delighted with this prestigious win. We will leverage our Group’s expertise in delivering 360-degree solutions so that Tanla Solutions will be able to reach its target audience. This is definitely a great opportunity for our team to contribute to their success, and learn about an evolving space at the same time.”

Tanla Solutions, a provider of wireless infrastructure and mobile applications, has presence in Europe, North America and India. The company offers mobile commerce and messaging services in partnerships with global mobile operators as O2, Orange, Virgin Mobile, Vodafone, 3 and T Mobile.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...