Top Story

e4m_logo.png

Home >> Advertising >> Article

TAM's AdEx India full of 'Josh' on completing 37 years

05-February-2007
Font Size   16
Share
TAM's AdEx India full of 'Josh' on completing 37 years

AdEx India, India's advertising analysis powerhouse, has completed 37 years. The organisation celebrated the anniversary with its annual night 'Josh 2007', which looks back at the year gone by and honours every employee who has value added in their own way to ensure timely and quality delivery of advertising information and data to clients across the country.

L V Krishnan, CEO, TAM Media Research, said, "A media professional would realise that to be able to monitor over 340 channels, over 800 publications, 20 radio stations and provide every possible information on brands, advertising expenditure, ad creatives, new campaigns etc. is a very daunting task. More than the state-of-the-art technology, one certainly requires dedicated teamwork and commitment from each member."

Krishnan further said, "With the ever growing need for timely and accurate data, I would like to personally thank every single member of AdEx India for ensuring, in their own way, timely and accurate data delivery as well as key analytical insights in the form of regular newsletters."

Based in Baroda, AdEx India is Asia's largest advertising monitoring unit and a division of TAM Media Research. It houses around 500 employees who are involved in monitoring and analysis of advertising trends across print, TV and radio, monitoring and archiving of ad creatives across print and TV, special projects on aspects such as in-programme brand placements on TV for advertisers and TV channels, measuring and analysing PR and content across print, TV and the Internet, and preparing insightful periodic reports that aid in sound business decisions.

K Uday Rao, AVP & Business Head, AdEx India, said, "It is amazing to see today's generation of professionals who can tirelessly and so innovatively work towards the growth of the organization. Clever, innovative and effective way of working has been the mantra of my team here. AdEx India has benefited tremendously from every single team member. At this moment, I certainly recall the challenge torrential rains have been creating for all of us almost every year in Baroda."

He added, "Inspite of all odds, my team members fought every obstacle of a flooded Baroda and ensured accurate and timely data dispatch to the clients across the country. JOSH is an occasion to honour my team members and acknowledge the contributions from every corner of the organisation."

Josh night awards its employees at individual and team levels in each department, across TV AdEx, Press AdEx, Radio AdEx and Eikona PR Track.

Tags

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems