JWT bagged the Sakalakala Vallavan Award (Agency of the Year) with six Golds, eight Silvers and six Bronzes, while O&M pocketed seven Golds, three Silvers and six Bronzes at the Madras Advertising Club’s Tamizh Awards held on March 19, 2010.
The Club had earlier received around 300 entries from 37 organisations for 27 categories, including Print, TV, Radio, and Outdoor, among others, which were judged by an eminent Jury panel. Also, a tribute to SR Mani Ayer, former CEO of O&M who passed away recently in Chennai, was presented in the form of a short audio-visual.
Speaking on the occasion, R Seshadri, President of the Madras Ad Club, said that the Tamizh Awards, launched by the Club in October 2008, recognised outstanding work that celebrated the language, culture and generally the way of life of the average Tamilian.
P Subramanian, Vice President and Convenor of the Awards Committee, informed, “The overall number of entries were lower than the first edition as most organisations were adversely impacted by the economic slowdown during a large part of 2009.” He added, that the jury, however, felt that the quality and focus of the entries were much better this year.
The Awards trophy was in the shape of the Tamil alphabet ‘Zha’, which is unique to the Tamil language.