As a platform that recognises media innovations, EMVIES is unique in its constitution. Professionals from different walks of the media industry have expressed time and again the need to support the awards’ objective of fostering growth in the industry. In reflection of this, TAM Media Research has decided to award the winner of the Best TV Media Research Paper category.
L V Krishnan, CEO, TAM India shares the objective behind the decision, “It’s the same as the EMVIES”. It is an attempt to motivate the growth of new approaches of viewing data. Data gives you information and from that emerge new ideas. In the process of acknowledging innovations, we are trying to create a fever amongst broadcasters and agencies to put in their best in reading and understanding consumer behaviour. Only this will give rise to revolutionary yet executable ideas on television.”
Krishnan explains that going forward such recognition will play an important role in taking innovations on Indian television to international platforms. He says, “While the awards have done the right thing of catching the right spirit of people entering the field to think about new ideas, the best thing about it is that these innovations are shared with everyone in the industry. The arranged presentations help you in doing so, and in essence establish the standards in the industry to all players and people who then try to better that.”
Krishnan has been closely associated with the awards and informs that EMVIES has evolved substantially. He says, “Not only has the number of entries grown but also the quality of the entries has grown which is a very positive sign. The beauty of it is that people from all segments of the industry participate.”
A point that Apurva Purohit, Chairperson, EMVIES Committee seconds. Speaking specifically on the category, she says, “The activities done in the category have evolved and the entries reflect that. Some very interesting works have come across here.”
Nonetheless, as per Krishnan, there are a few areas where EMVIES can help the industry better. A few suggestions he throws are that EMVIES should try and get together previous winners and papers that have won in international forums. Also, many times a good idea is lost simply because it is not expressed well in words. The awards can arrange to guide participants in writing the papers.
Krishnan states that the awards is still at an infancy stage and requires larger participation from the industry. He says, “It will definitely happen in the years to come. And increased participation will take EMVIES to an international level.”