Ten Sports promoter Taj TV has reached agreement with DirecTV to produce its new Cricket Plus channel to be on air in this November and which will be distributed in the US by America’s leading satellite TV provider.
The 24-hour cricket channel has rights to all ICC competitions for the North American territory as well as cricket from the West Indies, Sri Lanka, Australia, New Zealand, South Africa and Zimbabwe.
DirecTV will broadcast matches live on a pay-per-view basis, while Cricket Plus will show delayed coverage of matches as well as broadcasting same day highlights.
Along with the in-depth cricket coverage, the channel will also broadcast daily sports news bulletins as well as other sports relating to the South Asian community living in the US such as hockey. Cricket Plus has acquired the rights to broadcast live all major international hockey events, including the men’s and women’s World Cups and the Champions Trophies.
“Cricket Plus is an exciting new addition to our cricket programming line-up and we believe it will attract a large and loyal following among DirecTV customers,” said Aaron McNally, Vice-president, International Programming, DirecTV, Inc. “With its 24-hour, in-depth coverage, this is the perfect channel for cricket lovers and we’re pleased to be the exclusive provider of Cricket Plus in the US,” he added.
Dubai-based Taj TV already has extensive experience in running some of the best known sports channels for a variety of clients through its Dubai Media City operation, currently handling Ten Sports Middle East, Ten Sports India, Ten Sports Pakistan, ART Prime Sport, Showtime Sportsnet, Showtime Sportsnet America and Citrus TV.
Chris McDonald, CEO, Taj Television Ltd, said, “Taj TV is delighted to have entered into this agreement with DirecTV. With the expertise within our organisation working on Cricket Plus, the US market is assured of a first class cricket channel.”