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Tagit launches new mobile image recognition technology with Nokia camera phones

29-November-2005
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Tagit launches new mobile image recognition technology with Nokia camera phones

Mobile phones have changed the face of communication and now Tagit Pte Ltd, a Singapore-based mobile solutions company, has launched its new mobile image recognition technology, which will enable camera phone users to connect with any media channel to obtain information or digital content from any advertised brand product or enterprise service.

The Tagit mobile image recognition technology consists of a system of visual tags with digitised codes, which can be attached to any physical space or media channel, thereby allowing anyone with a camera phone to make an immediate connection for “pulling” information or making a purchase. Trials of the new technology are scheduled to commence in India this month exclusively on Nokia camera phones.

Ranjan Kapur, Chairman of Tagit Pte Ltd said, “Increasing adoption of camera phones offers a huge potential for brand advertisers and enterprises as it provides them with accurate, real time information on their customers as well as speeds up filfillment in response to customers’ needs, all of which will be a big plus for business. This technology will benefit consumers, brands, and business enterprises as it will answer the need for greater mobility and ubiquity, something everyone expects in today’s fast-paced lifestyle.”

Adding his perspective, Sanjeev Sharma, Managing Director, Nokia Mobile Phones, India, said, “Mobile imaging and interactive content are emerging domains within the mobility industry. Innovative applications such as Tagit will help us interact with a larger pool of consumers and promote the innovative usage of technology by businesses.”

Tagit is actually a simple process which starts with one snap of the camera phone by which a user captures the “tagged” image. The Tagit application software (downloaded on a camera phone) then sends the image to the Tagit server for decoding. Once the tag is decoded, it can connect to meta data associated to the tag, thus enabling the user to obtain information about the product or service in both text and visual forms.

The receiver can share the information – such as photo images, songs, video clips, games or texts in any language – with family and friends, passing it on either to their mobile phones or to their email addresses. The user may decide to make a purchase through the transaction feature in Tagit, which will connect the user directly to the e-commerce site.

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