Top Story

e4m_logo.png

Home >> Advertising >> Article

TAG outshines biggies to pocket ESPN Champions League T20 account

14-June-2010
Font Size   16
TAG outshines biggies to pocket ESPN Champions League T20 account

TAG, a McCann Worldwide agency, has won the ESPN Champions League T20 account. Senior sources in the industry have said that TAG Delhi beat Lowe Lintas, JWT, Wieden + Kennedy and Grey Worldwide to bag the creative account of the elite event after a five-way pitch. Though the account size could not be ascertained, it is believed to be sizable.

The pitch had taken place in the last week of May. The brief given to the agencies taking part was to keep consumer interest alive in cricket matches, especially soon after the conclusion of the Indian Premier League and Twenty20 World Cup tournaments.

The campaign will be a 360 degree initiative involving print, TV, radio, OOH and BTL activities.

The Champions League Twenty20 is an international cricket tournament involving teams from India, Australia, England, South Africa, Sri Lanka, New Zealand and West Indies. The competition was launched in 2008 as a response to the success of the Twenty20 domestic cricket leagues, most notably the Indian Premier League.

Also read:

Lowe Lintas, JWT, TAG, W+K, Grey in race for ESPN Champions League T20 account

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign