Top Story

e4m_logo.png

Home >> Advertising >> Article

TAG Heuer's brand ambassador Ranbir Kapoor unveils new ad campaign

12-November-2014
Font Size   16
Share
TAG Heuer's brand ambassador Ranbir Kapoor unveils new ad campaign

TAG Heuer’s new brand Campaign ‘Don’t Crack Under Pressure’ was unveiled by its recently announced Brand Ambassador Ranbir Kapoor at the Buddh International Circuit, New Delhi.

Through this new campaign, TAG Heuer demonstrates its striking attitude, ready to take on bold challenges. The ‘Don’t Crack Under Pressure’ claim enlightens the mental strength of the Dream Team, athletes and partners, who reflect the values of the TAG Heuer shield. Each builds on the legend in their particular field, reinventing the rules as they go: Cristiano Ronaldo the perfectionist, Maria Sharapova the irresistible, Shah Rukh Khan the King of Bollywood, Steve McQueen the blue-eyed King of Cool, Ranbir Kapoor the Bollywood heartthrob, McLaren F1 & GT the masters of speed, and Formula Electric the innovators.

“TAG Heuer is best known for pushing boundaries: harnessing mental fortitude to overcome technology restraints and deliver ground breaking innovation. Don’t Crack Under Pressure is therefore not just a claim, it is a powerful mindset. A truth that is exhibited in the daring watches and chronographs produced by TAG Heuer,” said Amit Chaloo, General Manager - LVMH Watch and Jewellery.

The brand’s deep connect with motorsports was seen on the Buddh International Circuit in New Delhi, which was festooned with banners sporting the TAG Heuer shield as a tag along with tyre marks and #DontCrackUnderPressure graffiti everywhere. The audience witnessed a performance by cheerleaders on the Pit lane followed by gravity defying stunts by professional drivers on the racetrack, totally aligned with the TAG Heuer way. The highlight of the evening was the launch of TAG Heuer’s new brand ambassador Ranbir Kapoor who made an airborne arrival on the race track in a Paramotor truly living the 'Don't crack under pressure' mindset. Post his arrival on the track, he met a few TAG Heuer customers and unveiled his ‘Don’t crack under pressure’ AD visual on the racetrack.

The event was attended by media, winners of TAG Heuer’s Facebook contest and selected customers.

Speaking at the occasion, Brand Ambassador Ranbir Kapoor said, “I am very excited to be a part of the TAG Heuer family; it has always been one of my dreams. The new ad Campaign ‘Don’t Crack under Pressure’ is pretty much the headspace of today’s generation. I can closely relate to this motto as it focusses on how you deal with life, how you approach your work and in the end, what you deliver. I am honoured to be associated with such an iconic and dynamic brand.”

“Don’t Crack Under Pressure asserts the powerful truth that achievement is due as much to mental strength as it is to physical capabilities and by arriving from the sky in a Paramotor, Ranbir exemplified the same today. He took on the challenge of performing this stunt himself, absolutely not afraid by the pressure it represented,” explained Puneet Sewra, Marketing Director - TAG Heuer “We are happy to have Ranbir Kapoor as a part of the TAG Heuer family as he truly shares the Don’t Crack Under Pressure mindset.”
 

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040

Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number one confectionery brand, has been launched and localized by MTR Foods in India